Category Archives: internet

A Coffee Conversation with a Social Marketer

Posted on September 24, 2017 by

A while back my daughter and I were having coffee with Caitlyn Scaggs, the founder of Blue Mobius Marketing. At the spur of the moment, I had Kiki record a snippet of the conversation on blogging and content marketing. I … Continue reading →

Posted in Blogging, Content, Digital Marketing, entrepreneurship, social media marketing, Teaching SMM, Uncategorized | Tagged , , | Leave a comment

Are you a social salesperson? Really?

Posted on April 11, 2016 by

Are you a social salesperson? LinkedIn claims that “Our research shows those with an SSI (social selling index) over 70 see two times the new clients approached, meetings secured, and opportunities gained than those who lag behind.” Continue reading →

Posted in Digital Marketing, Klout, LinkedIn, Selling, social media marketing | Tagged , , , | 2 Comments

Effective Titles: Once more with feeling!

Posted on April 4, 2016 by

Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading →

Posted in Blogging, Content, Digital Marketing, social media marketing | Tagged , , , , , , , , , | 2 Comments

Content Shock Illustrated

Posted on January 28, 2016 by

Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, social media marketing | 7 Comments

#Cluetrain Derailed!

Posted on January 19, 2016 by

The Cluetrain is derailed.

Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”

My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….

Tomorrow I will face two new sections of my SMM class.

I require them to be Google AdWord certified. Continue reading →

Posted in Content, Digital Marketing, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , , | 4 Comments

#Blog problems: Blogger’s Block? #Audience not growing?

Posted on June 5, 2015 by

A 17-minute SMM lecture on what to do if you encounter the two most common problems after launching a new blog: Blogger’s Block – I used up all the great article ideas! Where’s the audience? My goal is to motivate … Continue reading →

Posted in Blogging, Digital Marketing, Higher Education, social media marketing | Tagged , , , , , | 3 Comments

Lady Gaga and Justin Bieber: Google Trends tells a Story

Posted on June 5, 2014 by

If you look closely you will see that the Google search pattern for Justin is eerily similar to that of Lady Gaga, Go to Google Trends to check out what is trending. Find out what is hot and predict the future! Continue reading →

Posted in innovation, internet, Social Media, social media marketing | Tagged , , , , , , , , , , , , , , | 2 Comments