Category Archives: entrepreneurship

A Coffee Conversation with a Social Marketer

Posted on September 24, 2017 by Gary R Schirr

A while back my daughter and I were having coffee with Caitlyn Scaggs, the founder of Blue Mobius Marketing. At the spur of the moment, I had Kiki record a snippet of the conversation on blogging and content marketing. I … Continue reading →

Posted in Blogging, Content, Digital Marketing, entrepreneurship, social media marketing, Teaching SMM, Uncategorized | Tagged , , | Leave a comment

Social (Media) Innovation

Posted on January 19, 2016 by Gary R Schirr

I am surprised to not be hearing and seeing more about the impact of social media on the innovation process. Aside from crowdfunding and crowdsourcing – both of which are big deals! – I haven’t seen evidence of organizations integrating social media into innovation. Continue reading →

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Innovation books – what do we NEED?

Posted on January 13, 2016 by Gary R Schirr

The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?

I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading →

Posted in Co-creation or User collaboration, effectuation, entrepreneurship, experiential innovation, Experiment, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

Do Clothes Make the Man… Or hide him?

Posted on April 17, 2014 by Gary R Schirr

It seems to be that among professional people, the standard formality and costliness of dress is negatively correlated to the ethical practices and societal benefits of the profession. Continue reading →

Posted in entrepreneurship | 1 Comment

WhatsApp is the future; Facebook is history…

Posted on February 20, 2014 by Gary R Schirr

tl;dr Facebook was the huge winner of Web 2.0 but doesn’t really fit the mobile age. Despite the advantage of a huge user base, the primary functions of FB — photo and video sharing or text communicating — are better performed on smartphones by specialized apps developed for mobile. The purchases of Instagram and now WhatsApp is an acknowledgement that Facebook itself shares that vision! Continue reading →

Posted in entrepreneurship, Facebook, innovation, Mobile computing, Social Media, twitter | Tagged , , | 8 Comments

Start up comics!

Posted on February 18, 2013 by Gary R Schirr

Finally a comic devoted to our true superheroes – entrepreneurs. To follow the strip -and few past adventures – go to http://www.inthestartup.biz/ Continue reading →

Posted in entrepreneurship | Tagged , , , | 1 Comment

Real Innovators Ship: Innovation versus Invention

Posted on October 10, 2011 by Gary R Schirr

The difference between invention and innovation is illustrated by the well known story of PARC and Apple Computer: PARC invented the key features associated with the Mac; but Apple brought it to market. Continue reading →

Posted in entrepreneurship | Tagged , , , , , , , | 4 Comments

Entrepreneurship and Marketing

Posted on May 23, 2011 by Gary R Schirr

For some reason the study of entrepreneurship is usually housed in the management department, not in marketing. However, in a world of lean startups and effectuation, it is clear that understanding markets and clients are key skills of entrepreneurship.
Continue reading →

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Pioneers get arrows in their backs…

Posted on May 10, 2011 by Gary R Schirr

Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading →

Posted in effectuation, entrepreneurship, experiential innovation, Experiment, Ideation, Slow Burn Entrepreneurship | Tagged , , , , , , , , | Leave a comment

Is “Lean Startups” a misnomer?

Posted on April 19, 2011 by Gary R Schirr

Lean startups as Probe and Learn entrepreneurship! Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , | Leave a comment