Tag Archives: Glenn Omura

Entrepreneurship and Marketing

Posted on May 23, 2011 by Gary R Schirr

For some reason the study of entrepreneurship is usually housed in the management department, not in marketing. However, in a world of lean startups and effectuation, it is clear that understanding markets and clients are key skills of entrepreneurship.
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Posted in effectuation, entrepreneurship, experiential innovation, Slow Burn Entrepreneurship | Tagged , , | Leave a comment