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Category Archives: experiential innovation
Service Innovation Applied to Marketing
Just do it! Try, observe, and then iterate or pivot. Continue reading
Innovation books – what do we NEED?
The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?
I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading
Posted in Co-creation or User collaboration, effectuation, entrepreneurship, experiential innovation, Experiment, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing, Uncategorized
Tagged Abbie Griffin, Blue Ocean Strategy, Clayton Christensen, David Burkus, Eric Ries, Eric von Hippel, Geoffrey Moore, Gerald Tellis, Gina O'Connor, Henry Chesbrough, Innovation Books, Ken Kahn, Mauhorgne, Peter Drucker, Service Innovation, Social Innovation, Stefan Thomke, Tim Brown, Tom Kelley, Walter Isaacson
3 Comments
My very favorite #books on #innovation : A to I
I decided to create a list of my 10 favorite innovation books…but came up with 15. It was hard enough to narrow the list to nearly 10 – no way I was going to try to rank order them. So … Continue reading
Posted in experiential innovation, Innovation education, NSD Process, Process Innovation, Service Design
Tagged Abbie Griffin, Chesbrough, Christensen, Clayton Christensen, David Burkus, Deign Thinking, disruptive innovation, Eric von Hippel, Gerald Tellis, Innovation Books, Issacson, jerk, Myths of Creativity, Peter Drucker, The Innovator's Dilemma, Tim Brown
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Thoughts on a Theory of Innovation
Over the past 50 years, researchers have learned a lot about innovation. Do you have thoughts about a theory of Innovation? Continue reading
Entrepreneurship and Marketing
For some reason the study of entrepreneurship is usually housed in the management department, not in marketing. However, in a world of lean startups and effectuation, it is clear that understanding markets and clients are key skills of entrepreneurship.
Continue reading
Just Do It!
Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship
Tagged agile development, effectuation, Gary Gilmore, just do it, lean startups, Let's Do It!, market research, marketing, Nike, probe and learn, product innovation, Stage-Gate
1 Comment
Pioneers get arrows in their backs…
Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading
Is “Lean Startups” a misnomer?
Lean startups as Probe and Learn entrepreneurship! Continue reading
Before “Lean Startups” there was “Probe and Learn”
The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized
Tagged effectuation, entrepreneurship, Eric Ries, Gary Lynn, probe and learn, rapid prototyping, Stephan t, Steven Gary Blank, Thomke
2 Comments
Social Media and User Research Methods
An engagement/deep knowledge framework to categorize user research methods indicates some likely innovations as social media is employed in innovation. Continue reading
ProfessorGary on Innovation and Marketing 