Tag Archives: Eric Ries

Innovation books – what do we NEED?

The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?

I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading

Posted in Co-creation or User collaboration, effectuation, entrepreneurship, experiential innovation, Experiment, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

My very favorite books on #innovation : K to Z

Here are the remaining nine of my 16 favorite innovation books. As I related in the discussion of the first 7 books in my last post, these books are my personal favorite books on innovation and are listed in alphabetic order by … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | 1 Comment

Before “Lean Startups” there was “Probe and Learn”

The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized | Tagged , , , , , , , , | 2 Comments