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Tag Archives: Thomke
Before “Lean Startups” there was “Probe and Learn”
The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized
Tagged effectuation, entrepreneurship, Eric Ries, Gary Lynn, probe and learn, rapid prototyping, Stephan t, Steven Gary Blank, Thomke
2 Comments
Contextual Knowledge and Sticky Information
For innovation the contextual knowledge and sticky information of users may be the most important data: data that can only be accessed with invasive research techniques such as probe and learn, ethnograhic, experimentation, and effectuation. Continue reading
Effectuation and Innovation I: avoid market research
Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading
“Many crummy trials BEAT deep thinking”
Just do it Last week I noted Clay Shirky’s comment that for internet innovation “the cost of trying is lower than the cost of analyzing.” I noted that this was an affirmation of the “Probe and Learn” process advocated by … Continue reading
ProfessorGary on Innovation and Marketing 