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Category Archives: financial services
Using your Social Media Community to innovate
Was Mark Schaefer’s wonderful SocialSlam really eight years ago? I still use my talk about using your social media community to crowdsource innovation in my social media marketing class.
Posted in Blogging, Co-creation or User collaboration, effectuation, financial services, Higher Education, HigherEd, innovation, Innovation education, ServiceInnovation, Social Media, Social Media Marketing, social media marketing, Teaching SMM, Uncategorized
Tagged crowdsourcing, lean startups, Mark Schaefer, personal learning network, rapid prototyping, SocialSlam
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Contextual Knowledge and Sticky Information
For innovation the contextual knowledge and sticky information of users may be the most important data: data that can only be accessed with invasive research techniques such as probe and learn, ethnograhic, experimentation, and effectuation. Continue reading
Deloitte on Financial Service Innovation
This 2005 article from Deloitte is interesting…(but it is so 2005–premeltdown). A great quote: “Product innovation gives less than three months competitive advantage. Process innovation gives at least 12 months competitive advantage.” – Sir John Bond, Chairman HSBC, 2001 http://www.deloitte.com/dtt/cda/doc/content/DTT_DR_GlitteringPrize_May2005.pdf
Many Crummy Trials BEAT Deep Thinking: Discussion
Two related posts in the last month have generated a fair amount of interest: “Many Crummy Trials BEAT Deep Thinking” (4/20) “the cost of trying is lower than the cost of analyzing.” (4/1) — An executive in charge of online … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, financial services, NSD Process
Tagged B.J. Fogg, beta-culture, crummy trials beat deep thinking, Experiment, financial service, probe and learn, prototype, Service Innovation, Stanford Persuasive Technology Lab, Trial and error
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“Process IS the product”
Service Innovation: Intrinsically Holistic? Process is the Product Ed Furash, a well-know bank consultant, was quoted by a banker I interviewed in my NSD research as saying “In financial services process is the product.” One of the problems with applying … Continue reading
ProfessorGary on Innovation and Marketing 