Tag Archives: von Hippel

Catch the Wave

Posted on March 8, 2011 by Gary R Schirr

How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , , | 3 Comments

Catch a Wave: Innovate life surfers!

Posted on February 22, 2011 by Gary R Schirr

The world of surfing shows the power of Lead User innnovation. Catch a wave and you’ll be innovating at the edge of the world… Continue reading →

Posted in Co-creation or User collaboration, experiential innovation, Experiment, Uncategorized | Tagged , , , , , , | Leave a comment

Innovation Week 2/19/2011: Users in innovation?

Posted on February 19, 2011 by Gary R Schirr

Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading →

Posted in experiential innovation, Experiment, Ideation, Innovation Week, NSD Process, Process Innovation, Service Design, Social Media Marketing, Uncategorized | Tagged , , , , , , | Leave a comment

Contextual Knowledge and Sticky Information

Posted on November 11, 2010 by Gary R Schirr

For innovation the contextual knowledge and sticky information of users may be the most important data: data that can only be accessed with invasive research techniques such as probe and learn, ethnograhic, experimentation, and effectuation. Continue reading →

Posted in Co-creation or User collaboration, experiential innovation, Experiment, financial services | Tagged , , , , , , , , , , , , | 1 Comment

Effectuation and Innovation I: avoid market research

Posted on October 26, 2010 by Gary R Schirr

Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, Social Media Marketing | Tagged , , , , , , , | Leave a comment

Facebook doesn’t listen to customers

Posted on March 23, 2009 by Gary R Schirr

Is it best to ignore your customers? Innovation thought leaders such as von Hippel, Utterback and then Christensen, have written about the risks of listening to customers when trying to innovate. A fellow blogger defended Facebook’s policy to ignore users … Continue reading →

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Online Communities — Replacements for Focus Groups

Posted on December 16, 2008 by Gary R Schirr

A recurring theme of postings on customer involvement methods is that traditional market research methods such as focus groups and brainstorming  kill ideas and creativity; there is a need for better ideation techniques that truly engage users. J. Scott Armstrong … Continue reading →

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Why do users collaborate??

Posted on October 15, 2008 by Gary R Schirr

Every firm has an IP unit that is looking to protect and harvest the ideas generated within the organization. Patent Trolls are infamous in software and other high tech areas. Why then are users willing to collaborate with firms and … Continue reading →

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“The customer is the company”

Posted on June 16, 2008 by Gary R Schirr

 Hi-tech t-shirts There is a fascinating article in the June issue of Inc. magazine about Threadless. Threadless lets customers design t-shirts over the Internet, then takes a vote on the best designs which are then offered for sale. Potential customers … Continue reading →

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“Many crummy trials BEAT deep thinking”

Posted on April 20, 2008 by Gary R Schirr

Just do it Last week I noted Clay Shirky’s comment that for internet innovation “the cost of trying is lower than the cost of analyzing.” I noted that this was an affirmation of the “Probe and Learn” process advocated by … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , , , , , , | 4 Comments