Tag Archives: J. Scott Armstrong

Online Communities — Replacements for Focus Groups

A recurring theme of postings on customer involvement methods is that traditional market research methods such as focus groups and brainstorming  kill ideas and creativity; there is a need for better ideation techniques that truly engage users. J. Scott Armstrong … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, Ideation | Tagged , , , , , , , , | 1 Comment