Tag Archives: David Aaker

Five things to do in Quarantine

Can something good come out of a pandemic? I have encouraged (some might say coerced) 51 students in my social media marketing class to become new bloggers. I will likely do a future post showing off some of the student … Continue reading

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Catch the Wave

How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , , | 3 Comments

It’s hard to be a Cannibal!

Cannibalism and innovation: Disruptive innovation may require a firm to harm existing products. This may explain why Apple, not Sony introduced the iPod. Continue reading

Posted in experiential innovation | Tagged , , , , , , , | 6 Comments