Tag Archives: lead users

Innovation Week in Review – March 18, 2011

Posted on March 18, 2011 by Gary R Schirr

Twitter friends helped in the crowdsourcing of a proposal for a new course in social media marketing. Plus a summary of interesting links on innovation, co-creation and social media marketing. Continue reading →

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Catch the Wave

Posted on March 8, 2011 by Gary R Schirr

How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , , | 3 Comments

In Search of Innovation

Posted on June 22, 2009 by Gary R Schirr

A great article on innovation in todays WSJ: http://online.wsj.com/article/SB10001424052970204830304574133562888635626.html Look away from the lampost I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically: Storytelling, Involving users … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , | 3 Comments

Facebook doesn’t listen to customers

Posted on March 23, 2009 by Gary R Schirr

Is it best to ignore your customers? Innovation thought leaders such as von Hippel, Utterback and then Christensen, have written about the risks of listening to customers when trying to innovate. A fellow blogger defended Facebook’s policy to ignore users … Continue reading →

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Open source and “orphan markets”

Posted on September 21, 2008 by Gary R Schirr

Open source and Lead Users are recurring ideas in effective NSD. I was interested to read about how an organization (goods-designing) is using both techniques for the good of people with missing limbs… An interesting article in Leatherneck.com (citing Scientific … Continue reading →

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Beta Culture at Nokia — now in BusinessWeek

Posted on May 3, 2008 by Gary R Schirr

Two weeks after this blog ran a piece (see April 17 below) on the Beta Culture at Nokia, BusinessWeek wrote an article on their efforts. Nokia has had incredible success with Beta Testing and pre-Beta Testing of products and ideas … Continue reading →

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