Tag Archives: Nokia Labs

Beta Culture at Nokia — now in BusinessWeek

Two weeks after this blog ran a piece (see April 17 below) on the Beta Culture at Nokia, BusinessWeek wrote an article on their efforts. Nokia has had incredible success with Beta Testing and pre-Beta Testing of products and ideas … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, NSD Process | Tagged , , , , , | Leave a comment