Beta Culture at Nokia — now in BusinessWeek

Two weeks after this blog ran a piece (see April 17 below) on the Beta Culture at Nokia, BusinessWeek wrote an article on their efforts. Nokia has had incredible success with Beta Testing and pre-Beta Testing of products and ideas by lead customers. Their current “problem” is customer collaboration greater than they had planned for.

The link to the BusinessWeek article:

 The earlier post is below and the link to Nokia Labs is:

This entry was posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, NSD Process and tagged , , , , , . Bookmark the permalink.

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