Contours of Service Innovation: IBM

Everyone familar with this blog probably has heard the statistics:

  1. 80% of the US economy is services
  2. Less than 30% of innovation spending is on services
  3. Very little of the academic or practitioner research literature on innovation involves services

The purpose of this blog is to begin in a small way to address these imbalances!

IBM has been involved in a consortium for studying service science (a link to their site is on the right). They have –with the University of Cambridge — released a new report the contours of service innovation which is available here:

Or as an executive summary:

Business week wrote a short article about it as well:


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