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Tag Archives: IBM
Service Science vs. Service Dominant Logic
SDL or Service Science: establishing standards or branding? IBM has been fostering “service science” as an approach to understand service and service innovation. Two academics who wrote the well known Journal of Marketing article have been promoting the “Service Dominant … Continue reading
Contours of Service Innovation: IBM
Everyone familar with this blog probably has heard the statistics: 80% of the US economy is services Less than 30% of innovation spending is on services Very little of the academic or practitioner research literature on innovation involves services The … Continue reading
ProfessorGary on Innovation and Marketing 