Tag Archives: Service Science

Otago Forum 2

 In a recent posting I discussed the issue of service dominant logic versus service science and cited a paper presented at the Otago Forum 2. The Forum has kindly posted ALL of the papers from the conference online. I am … Continue reading

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Service Science vs. Service Dominant Logic

  SDL or Service Science: establishing standards or branding? IBM has been fostering “service science” as an approach to understand service and service innovation. Two academics who wrote the well known Journal of Marketing article have been promoting the “Service Dominant … Continue reading

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