Tag Archives: Vargo

Otago Forum 2

 In a recent posting I discussed the issue of service dominant logic versus service science and cited a paper presented at the Otago Forum 2. The Forum has kindly posted ALL of the papers from the conference online. I am … Continue reading

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All marketing IS service marketing

A business absolutely devoted to service will have only one worry about profits: They will be embarrassingly large.                                    Henry Ford An interesting article … Continue reading

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All NPD is Service Innovation

I have thought since I first read the Vargo and Lusch argument for a “new dominant logic of marketing” (JM 2004) that an obvious corollary to their declaration that “all marketing is service marketing” is that: All New Product Development is Service Innovation. A posting … Continue reading

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