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Tag Archives: Business Week
More on the UIC Center; Product Innovation
I have written about the UIC Innovation Center (sponsored by Motorola) and the multi-discipline (MBA-Design-Engineering) class on product innovation offered by the center before. “Housed in a former grocery store on the UIC campus, the center has flexible space, industrial … Continue reading
Posted in Innovation education
Tagged Al Page, Business Week, cross functional teams, Dell, Joe Cherian, Motorola, teaching innovation
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All NPD is Service Innovation
I have thought since I first read the Vargo and Lusch argument for a “new dominant logic of marketing” (JM 2004) that an obvious corollary to their declaration that “all marketing is service marketing” is that: All New Product Development is Service Innovation. A posting … Continue reading
Posted in NSD Process
Tagged Business Week, Lusch, new dominant logic, service dominant logic, Vargo
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