-
Join 63,878 other subscribers
Subscribe by RSS Feed
Search Blog
Article Index
Twitter Updates
- Do you remember when you joined Twitter? I do! It was a better placed then… #MyTwitterAnniversary https://t.co/BYkTBHWtol 4 days ago
- Unfortunately there will be no justice because he has nukes… UN. Court Issues Arrest Warrant for Russia’s #Putin wsj.com/articles/u-n-c… 5 days ago
- Backyard rapids https://t.co/ReVr1IcjvN 2 weeks ago
- Good Super Bowl! It was a shame to see it decided by a touching the jersey penalty. 1 month ago
Archives
- December 2021
- March 2021
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2019
- January 2019
- March 2018
- September 2017
- June 2017
- February 2017
- January 2017
- December 2016
- August 2016
- July 2016
- June 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- June 2015
- February 2015
- January 2015
- August 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- October 2012
- September 2012
- August 2012
- July 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- October 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- June 2010
- April 2010
- January 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
Tag Archives: SDL
Otago Forum 2
In a recent posting I discussed the issue of service dominant logic versus service science and cited a paper presented at the Otago Forum 2. The Forum has kindly posted ALL of the papers from the conference online. I am … Continue reading
Posted in service-dominant logic of marketing
Tagged Ballantyne, Flint, Gronroos, Lusch, Otago, Otago Forum 2, SDL, service dominant logic, Service Science, Vargo
1 Comment
All products are service
SDL in the real world An interesting story in The Economist about the success of Rolls Royce in aircraft engines reaffirms the SDL of marketing: all products are service. The article states that some of RR’s success is due to … Continue reading
Service Science vs. Service Dominant Logic
SDL or Service Science: establishing standards or branding? IBM has been fostering “service science” as an approach to understand service and service innovation. Two academics who wrote the well known Journal of Marketing article have been promoting the “Service Dominant … Continue reading
ProfessorGary on Innovation and Marketing 