Tag Archives: Nokia

Co-creation at Nokia

Posted on July 13, 2008 by Gary R Schirr

from “mass” communication to one-to-one understanding We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies. The communications director at Nokia calls co-creation a move from … Continue reading →

Posted in Co-creation or User collaboration, communication, Customer Research Methods, experiential innovation, Ideation, NSD Process | Tagged , , , , , | Leave a comment

Virtual Customer Environments (VCE)

Posted on July 7, 2008 by Gary R Schirr

 “Web labs” go beyond customer advisory groups Customer engagement methods has been the topic that has generated the most discussion on this blog to date. Traditional market research methods — such as multiple-choice surveys, focus groups, employee suggestions, etc. — … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , , , | Leave a comment

Beta Culture at Nokia — now in BusinessWeek

Posted on May 3, 2008 by Gary R Schirr

Two weeks after this blog ran a piece (see April 17 below) on the Beta Culture at Nokia, BusinessWeek wrote an article on their efforts. Nokia has had incredible success with Beta Testing and pre-Beta Testing of products and ideas … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, NSD Process | Tagged , , , , , | Leave a comment

Happy Birthday Nokia Beta Labs

Posted on April 17, 2008 by Gary R Schirr

Open for one year…working toward co-creation and beta-culture Nokia Beta Labs is a virtual organization to support “Nokia R&D teams (hundreds or thousands of people) and the beloved user community (~100k people and counting) to shape the future together.” The … Continue reading →

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More ethnography — Nokia

Posted on April 12, 2008 by Gary R Schirr

NY Times article on ethnographic research by Nokia One of the readers of this blog, who is involved in ethnographic research, made an interesting comment on the last post — give it a read. He also suggested a NY Times … Continue reading →

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