Tag Archives: 1:1 market research

Co-creation at Nokia

from “mass” communication to one-to-one understanding We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies. The communications director at Nokia calls co-creation a move from … Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, experiential innovation, Ideation, NSD Process | Tagged , , , , , | Leave a comment

“Keep the Customer at the center”

Customer immersion at P&G: “Living it” and “Working it” “We have figured out how to keep the consumer at the center of all our decisions,” Lafley writes. “As a result we don’t go far wrong.” Before, P&G would rely heavily … Continue reading

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