Tag Archives: customer research

Co-creation at Nokia

from “mass” communication to one-to-one understanding We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies. The communications director at Nokia calls co-creation a move from … Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, experiential innovation, Ideation, NSD Process | Tagged , , , , , | Leave a comment

Expert moderators and Focus Groups

It is not square! Several readers have pointed out that I seem negative on Focus groups. They are correct and there are two primary reasons: In a former role we were innovating with the help of customer input. We hired … Continue reading

Posted in Customer Research Methods, Ideation, Uncategorized | Tagged , , , | 1 Comment