Tag Archives: avoid brainstorming

Flawed Tools – Focus groups and brainstorming for ideas

The combined results of individual idea generation outperforms group methods, such as brainstorming and focus groups, in terms of the number, quality, and uniqueness of the ideas generated. Continue reading

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Expert moderators and Focus Groups

It is not square! Several readers have pointed out that I seem negative on Focus groups. They are correct and there are two primary reasons: In a former role we were innovating with the help of customer input. We hired … Continue reading

Posted in Customer Research Methods, Ideation, Uncategorized | Tagged , , , | 1 Comment