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Tag Archives: Osburn
Flawed Tools – Focus groups and brainstorming for ideas
The combined results of individual idea generation outperforms group methods, such as brainstorming and focus groups, in terms of the number, quality, and uniqueness of the ideas generated. Continue reading
Posted in Ideation
Tagged Abbie Griffin, avoid brainstorming, avoid focus groups, Brainstorming, focus groups, JPIM, Osburn, voice of the customer
8 Comments
ProfessorGary on Innovation and Marketing 