Co-creation at Nokia

from “mass” communication to one-to-one understanding

We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies.

The communications director at Nokia calls co-creation a move from “mass” communication to one-to-one understanding. The full article is here:

This entry was posted in Co-creation or User collaboration, communication, Customer Research Methods, experiential innovation, Ideation, NSD Process and tagged , , , , , . Bookmark the permalink.

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