-
Join 63,878 other subscribers
Subscribe by RSS Feed
Search Blog
Article Index
Twitter Updates
- .@jack inflating users? Seems hard to believe…😎 3 hours ago
- Do you remember when you joined Twitter? I do! It was a better placed then… #MyTwitterAnniversary https://t.co/BYkTBHWtol 5 days ago
- Unfortunately there will be no justice because he has nukes… UN. Court Issues Arrest Warrant for Russia’s #Putin wsj.com/articles/u-n-c… 6 days ago
- Backyard rapids https://t.co/ReVr1IcjvN 2 weeks ago
Archives
- December 2021
- March 2021
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2019
- January 2019
- March 2018
- September 2017
- June 2017
- February 2017
- January 2017
- December 2016
- August 2016
- July 2016
- June 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- June 2015
- February 2015
- January 2015
- August 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- October 2012
- September 2012
- August 2012
- July 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- October 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- June 2010
- April 2010
- January 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
Tag Archives: VOC
Confessions of a focus group moderator
Fifty years of research has shown that relative to simply interviewing customers 1:1, group techniques for ideation — focus groups and brainstorming — are harmful, as they: Reduce the number of ideas generated, and Reduce the quality/originality of the ideas … Continue reading
Why do you use focus groups?
As has been noted in several postings on this blog, there is overwhelming evidence that focus groups and brainstorming actually: Reduce the number of ideas generated, and Eliminate the “outliers” — the most creative ideas compared to 1:1 techniques that … Continue reading
Focus Groups, Brainstorming, and Freddy
Why won’t they die? A reader made this comment on an earlier post about group-think efforts: At a conference I recently attended, we had several brainstorming sessions devoted to finding ways to improve the grant we were all on. An … Continue reading
“Gating” Ideation?
Don’t fence me in… In this month’s issue of Visions magazine the owners of the stage-gate(R) trademark take a look at ideation. They conducted a survey to find the most used and most effective customer research methods. Few details are … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, Ideation, Stage-Gate®
Tagged 1:1 interviews, Abbie Griffin, Cooper, Customer Research Methods, Ethnography, Ideation, innovation, John Hauser, market research, New Product Development, Stage-Gate®, VOC, voice of the customer
Leave a comment
“Keep the Customer at the center”
Customer immersion at P&G: “Living it” and “Working it” “We have figured out how to keep the consumer at the center of all our decisions,” Lafley writes. “As a result we don’t go far wrong.” Before, P&G would rely heavily … Continue reading
“A Fair Hearing” for customers
A proposed procedure for uncovering customer needs The press release from Strategyn breathlessly announces that an article by two of its principals in the Sloan Managment Review “renders… traditional Voice-of-the-Customer research obsolete…” http://www.businesswire.com/portal/site/home/index.jsp?epi-content=NEWS_VIEW_POPUP_TYPE&newsId=20080410005089&newsLang=en&beanID=1791428325&viewID=news_view_popup In reality their proposed procedure makes extensive use of VOC … Continue reading