Tag Archives: Sloan Management Review

“A Fair Hearing” for customers

A proposed procedure for uncovering customer needs The press release from Strategyn breathlessly announces that an article by two of its principals in the Sloan Managment Review “renders… traditional Voice-of-the-Customer research obsolete…” http://www.businesswire.com/portal/site/home/index.jsp?epi-content=NEWS_VIEW_POPUP_TYPE&newsId=20080410005089&newsLang=en&beanID=1791428325&viewID=news_view_popup In reality their proposed procedure makes extensive use of VOC … Continue reading

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