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Tag Archives: Cooper
“Gating” Ideation?
Don’t fence me in… In this month’s issue of Visions magazine the owners of the stage-gate(R) trademark take a look at ideation. They conducted a survey to find the most used and most effective customer research methods. Few details are … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, Ideation, Stage-Gate®
Tagged 1:1 interviews, Abbie Griffin, Cooper, Customer Research Methods, Ethnography, Ideation, innovation, John Hauser, market research, New Product Development, Stage-Gate®, VOC, voice of the customer
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Rushing the Gates – I
Don’t let process management kill innovation For over a decade there has been research indicating that a Stage-Gate® process hampers more innovative new product development projects. For me a high point of these analyses was a 2005 presentation at the … Continue reading
Posted in NSD Process, Stage-Gate®
Tagged Cooper, more innovative, New Product Development, NPD, Stage-Gate®
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All the World – Stages?
Your first time The May issue of JPIM has an article by Dr. Robert Cooper defending the Stage-Gate® (“S-G”) model of new product development from many criticisms in recent research and writing on product development. The S-G process is ubiquitous in new product … Continue reading
