Tag Archives: social media marketing

Innovation Week in Review – March 18, 2011

Twitter friends helped in the crowdsourcing of a proposal for a new course in social media marketing. Plus a summary of interesting links on innovation, co-creation and social media marketing. Continue reading →

Posted in Customer Research Methods, Innovation Week | Tagged , , , , , , , , , , , , , , , | Leave a comment

The Perfect Social Media Marketing Course!

The perfect social media marketing class: putting together a plan with the help of my social media community. Continue reading →

Posted in Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 7 Comments

Innovation Week – March 4, 2011

If only Charlie Sheen had a Klout score… as well as articles on the singularity, co-creation, creativity, and social media marketing. Continue reading →

Posted in Co-creation or User collaboration, Innovation Week | Tagged , , , , | Leave a comment

Innovation Week 2/19/2011: Users in innovation?

Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading →

Posted in experiential innovation, Experiment, Ideation, Innovation Week, NSD Process, Process Innovation, Service Design, Social Media Marketing, Uncategorized | Tagged , , , , , , | Leave a comment