Tag Archives: Sarasvathy

Effectuation in Action: Consulting as Search

Posted on March 1, 2011 by Gary R Schirr

Effectuation in action: one way for firms to employ effectuation in a new market is to enter through consulting and custom projects. Continue reading →

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Innovation Week 2/19/2011: Users in innovation?

Posted on February 19, 2011 by Gary R Schirr

Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading →

Posted in experiential innovation, Experiment, Ideation, Innovation Week, NSD Process, Process Innovation, Service Design, Social Media Marketing, Uncategorized | Tagged , , , , , , | Leave a comment

Contextual Knowledge and Sticky Information

Posted on November 11, 2010 by Gary R Schirr

For innovation the contextual knowledge and sticky information of users may be the most important data: data that can only be accessed with invasive research techniques such as probe and learn, ethnograhic, experimentation, and effectuation. Continue reading →

Posted in Co-creation or User collaboration, experiential innovation, Experiment, financial services | Tagged , , , , , , , , , , , , | 1 Comment

Innovation Week in Review – Oct 30, 2010

Posted on October 30, 2010 by Gary R Schirr

Review of innovation: effectuation, creativity, small companies, and privacy. Continue reading →

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Effectuation and Innovation I: avoid market research

Posted on October 26, 2010 by Gary R Schirr

Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, Social Media Marketing | Tagged , , , , , , , | Leave a comment