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Tag Archives: Klout
Social Mood and Social Media
Kerry Gorgone and I were recently interviewed by Bethany Teague, a TV reporter from WSLS in Roanoke, about a defendant’s request for funding for a detailed social media study to support a change of venue (child abusers don’t seem to be popular in … Continue reading
Twitter Parody: Comic, Creepy, or Criminal?
When do Twitter “parody accounts” become creepy? Should they be illegal w/o the subject’s permission??? Continue reading
Teaching SMM – METRICS #4 Influence Scores
At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading
Posted in Social influence, Social Media, social media marketing, Teaching SMM, Text
Tagged Andrew Grill, Appinion, Ferenc Huszár, Justin Beiber, Klout, Kred, Mark Schaefer, Obama's Klout score, PeerIndex
3 Comments
Teaching SMM – METRICS #3 Measuring Influence: Art or Science?
Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading
Teaching SMM: METRICS #1 Importance of Measurement
If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading
Posted in Social influence, social media marketing, Teaching SMM, Text
Tagged and Influence Marketing, Klout, Mark Schaefer, PeerIndex, Return on Influence: The Revolutionary Power of Klout, Social Media ROI:Managing and Measuring Social Media Efforts Oliver Blanchard, Social Scoring, The ROI of social media is your business will still exist in five years., What is Measured is Treasured, What is the ROI of your grandmother?
2 Comments
What is your Klout score today?
Even after carefully reading Mark Schaefer’s excellent book Return on Influence, I am still one of those unrepentant Klout-bashers that Mark has referred to in several of his recent posts. I believe that a Klout score has little value and … Continue reading
Posted in Uncategorized
Tagged Influence, Klout, Mark Schaefer, Return on Influence, ROI, SM, SMM
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Professor Klout
A class project in which the final grade earned is solely determined by a student’s Klout score! Klout becomes harmful to social media as participants game their scores under pressure from imbecile employers who screen with Klout… Continue reading
Posted in Social influence
Tagged FSU, Grading by Klout score, Klout, Kred, Mark Schaefer, PeerIndex, Todd Bacile
18 Comments
New Klout – An Innovation Strategy?
Klout’s ballyhooed new version and business model seems to be lifted entirely from a competitor, Kred. Continue reading
Klout, Kred, and PeerIndex are influencing social media!
I have been and continue to be a skeptic of influence measuring, as performed by Klout, PeerIndex, and Kred. I fear the tactics of SEO will come to social media. Continue reading
Posted in Uncategorized
Tagged Influence, Klout, Kred, Mark Schaefer, PeerIndex, Return on Influence, Social Media
8 Comments
ROI is a good book…but Klout still sucks!
Klout is working hard to be more transparent, to improve its algorithm, but ultimately its efforts will make social media less social: Klout still sucks! Continue reading
ProfessorGary on Innovation and Marketing 