Tag Archives: What is the ROI of your grandmother?

Teaching SMM: METRICS #1 Importance of Measurement

If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading

Posted in Social influence, social media marketing, Teaching SMM, Text | Tagged , , , , , , , , , | 2 Comments