Tag Archives: Klout

Why Klout is dangerous

Why Klout and influence measures are dangerous to the social media community. As they rise in importance so will unsocial behavior and cheating. Continue reading →

Posted in Social Media Marketing | Tagged , , , | 25 Comments

Innovation Week Review – March 11, 2011

Is email dead? Does Charlie Sheen tweet? News of the week on social media, innovation and user co-creation. Continue reading →

Posted in Customer Research Methods, Innovation Week, Social Media Marketing | Tagged , , , , | Leave a comment

Innovation Week Review February 25, 2011

Innovation week in review: the singularity, co-creation, innovation, and social media marketing. Continue reading →

Posted in Co-creation or User collaboration, Innovation Week, Social Media Marketing | Tagged , , , , , | Leave a comment

Innovation Week 2/19/2011: Users in innovation?

Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading →

Posted in experiential innovation, Experiment, Ideation, Innovation Week, NSD Process, Process Innovation, Service Design, Social Media Marketing, Uncategorized | Tagged , , , , , , | Leave a comment

Will Klout kill twitter?

No metrics may be better than bad metrics: can influence measuring tools such as Klout, PeerIndex, and Twitter Grader degrade the twitter experience. Continue reading →

Posted in Social Media Marketing | Tagged , , , , , , , , , , , | 18 Comments