Tag Archives: Kred

Teaching SMM – METRICS #4 Influence Scores

Posted on April 11, 2013 by Gary R Schirr

At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading →

Posted in Social influence, Social Media, social media marketing, Teaching SMM, Text | Tagged , , , , , , , , | 3 Comments

Teaching SMM – METRICS #3 Measuring Influence: Art or Science?

Posted on March 29, 2013 by Gary R Schirr

Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading →

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Professor Klout

Posted on August 30, 2012 by Gary R Schirr

A class project in which the final grade earned is solely determined by a student’s Klout score! Klout becomes harmful to social media as participants game their scores under pressure from imbecile employers who screen with Klout… Continue reading →

Posted in Social influence | Tagged , , , , , , | 18 Comments

New Klout – An Innovation Strategy?

Posted on August 17, 2012 by Gary R Schirr

Klout’s ballyhooed new version and business model seems to be lifted entirely from a competitor, Kred. Continue reading →

Posted in Social Media Marketing | Tagged , , , , | 8 Comments

Klout, Kred, and PeerIndex are influencing social media!

Posted on April 24, 2012 by Gary R Schirr

I have been and continue to be a skeptic of influence measuring, as performed by Klout, PeerIndex, and Kred. I fear the tactics of SEO will come to social media. Continue reading →

Posted in Uncategorized | Tagged , , , , , , | 8 Comments