Tag Archives: SMM

Post-“Like” Social Media Marketing

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

What is your Klout score today?

Even after carefully reading Mark Schaefer’s excellent book Return on Influence, I am still one of those unrepentant Klout-bashers that Mark has referred to in several of his recent posts. I believe that a Klout score has little value and … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

SMM Class hears “Voices”

The social media marketing class has decided to work with new author Dr. Kathryn Jordan to promote her new book, Voices: Words from Wise Women, an inspiring book illustrating principles of career development through stories from career women. Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

Social Media Marketing will Drive Product Innovation

How social media can advance innovation by facilitating customer and user cocreation. Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, Ideation, Service Design | Tagged , , | Leave a comment