Category Archives: Blogging

Five things to do in Quarantine

Posted on April 16, 2020 by Gary R Schirr

Can something good come out of a pandemic? I have encouraged (some might say coerced) 51 students in my social media marketing class to become new bloggers. I will likely do a future post showing off some of the student … Continue reading →

Posted in Blogging, Higher Education | Tagged , , , , , , , , , , , , | Leave a comment

Using your Social Media Community to innovate

Posted on April 6, 2020 by Gary R Schirr

Was Mark Schaefer’s wonderful SocialSlam really eight years ago? I still use my talk about using your social media community to crowdsource innovation in my social media marketing class.  

Posted in Blogging, Co-creation or User collaboration, effectuation, financial services, Higher Education, HigherEd, innovation, Innovation education, ServiceInnovation, Social Media, Social Media Marketing, social media marketing, Teaching SMM, Uncategorized | Tagged , , , , , | Leave a comment

Reinventing & reviving my 11-year-old #blog

Posted on January 29, 2019 by Gary R Schirr

On March 28, 2008, I posted my first blog post “My First Webinar” which is what you find at the bottom if you across through all the posts on this blog. So I can say I have been blogging for 11 years… sort of.

Please pass along your ideas and suggestion for the new/old venture! Continue reading →

Posted in Blogging, Higher Education, HigherEd, Social Media Marketing, social media marketing | Tagged , | 4 Comments

More advice from new #bloggers

Posted on March 14, 2018 by Gary R Schirr

A year ago I shared advice from my social media class, 4 weeks into blogging about how to succeed at blogging. I am back, this time with advice from new bloggers 6 weeks into their new passion! I think that … Continue reading →

Posted in Blogging, Content, Higher Education, social media marketing, Teaching SMM, Uncategorized | Tagged , , , , | 1 Comment

A Coffee Conversation with a Social Marketer

Posted on September 24, 2017 by Gary R Schirr

A while back my daughter and I were having coffee with Caitlyn Scaggs, the founder of Blue Mobius Marketing. At the spur of the moment, I had Kiki record a snippet of the conversation on blogging and content marketing. I … Continue reading →

Posted in Blogging, Content, Digital Marketing, entrepreneurship, social media marketing, Teaching SMM, Uncategorized | Tagged , , | Leave a comment

Advice from New Bloggers

Posted on February 20, 2017 by Gary R Schirr

The students in my social media marketing classes have been blogging for 4 weeks. I asked for tips or tricks on blogging, using WordPress, or sharing content, based on their experience. Here are their 26 ideas. Continue reading →

Posted in Blogging, Content, Higher Education, Social Media, social media marketing, Teaching SMM | Tagged , , | 5 Comments

New Student #Blogs – Check them out!

Posted on January 3, 2017 by Gary R Schirr

The students in my Wintermester Social Media Marketing class are on a blog sprint. They are supposed to produce 8 posts and build some sort of audience in only 3.5 weeks for a blog about their passion! Why not check … Continue reading →

Posted in Blogging, Higher Education, pedagogy, social media marketing | Tagged , , | 2 Comments

Effective Titles: Once more with feeling!

Posted on April 4, 2016 by Gary R Schirr

Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading →

Posted in Blogging, Content, Digital Marketing, social media marketing | Tagged , , , , , , , , , | 2 Comments

Content Shock Illustrated

Posted on January 28, 2016 by Gary R Schirr

Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, social media marketing | 7 Comments

#Blog problems: Blogger’s Block? #Audience not growing?

Posted on June 5, 2015 by Gary R Schirr

A 17-minute SMM lecture on what to do if you encounter the two most common problems after launching a new blog: Blogger’s Block – I used up all the great article ideas! Where’s the audience? My goal is to motivate … Continue reading →

Posted in Blogging, Digital Marketing, Higher Education, social media marketing | Tagged , , , , , | 3 Comments