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Tag Archives: financial service
Many Crummy Trials BEAT Deep Thinking: Discussion
Two related posts in the last month have generated a fair amount of interest: “Many Crummy Trials BEAT Deep Thinking” (4/20) “the cost of trying is lower than the cost of analyzing.” (4/1) — An executive in charge of online … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, financial services, NSD Process
Tagged B.J. Fogg, beta-culture, crummy trials beat deep thinking, Experiment, financial service, probe and learn, prototype, Service Innovation, Stanford Persuasive Technology Lab, Trial and error
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My First Webinar
Thanks ABA! I did a web-based seminar for the first time yesterday. 187 bankers from the American Bankers Association participated in a discussion of the 2007 Bank New Service Development Survey, which was done with the cooperation of the … Continue reading
ProfessorGary on Innovation and Marketing 