Tag Archives: marketing

Service Innovation Applied to Marketing

Posted on December 1, 2016 by Gary R Schirr

Just do it! Try, observe, and then iterate or pivot. Continue reading →

Posted in effectuation, experiential innovation, Experiment, NSD Process, ServiceInnovation, Social Media Marketing | Tagged , , , , | 1 Comment

Just Do It!

Posted on May 17, 2011 by Gary R Schirr

Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , , , , , , , , , , | 1 Comment

Co-creation changes the organization as well as the service

Posted on August 11, 2008 by Gary R Schirr

Deceptively simple If your customers help create new services: the results should better fit customer needs, the process should be speeded, and many ideas generated. However, a firm must find a way to deal with a cast of stakeholders, must … Continue reading →

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Should you hire an anthropologist?

Posted on April 9, 2008 by Gary R Schirr

Ethnography stands out in a survey The principals of the Product Development Group, owners of the Stage-Gate registration, published the lead article in Visions (a PDMA publication) this month. It was a survey of firms about their most used and … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, Ideation | Tagged , , , , | 3 Comments