Tag Archives: qualitative marketing research

Should you hire an anthropologist?

Ethnography stands out in a survey The principals of the Product Development Group, owners of the Stage-Gate registration, published the lead article in Visions (a PDMA publication) this month. It was a survey of firms about their most used and … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, Ideation | Tagged , , , , | 3 Comments