Tag Archives: Gerry Hills

Entrepreneurship and Marketing

For some reason the study of entrepreneurship is usually housed in the management department, not in marketing. However, in a world of lean startups and effectuation, it is clear that understanding markets and clients are key skills of entrepreneurship.
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Entrepreneurship by Necessity

  Tragedy to Entrepreneur of the year I had the great fortune to study entrepreneurship in a seminar led by Gerry Hills at UIC. Gerry has widespread interests: entrepreneurial marketing, opportunity recognition, and who became entrepreneurs. I remember being interested with studies that … Continue reading

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