Tag Archives: Schirr

The FOUR P’s of #Content Marketing

If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing | Tagged , , , , , , , | 5 Comments

Blogs that a Student of SMM should Follow…

I suggest that my new social media marketing class start following some blogs immediately. Below is my current list – any suggestions for improvement? Continue reading

Posted in Higher Education, Social Media, social media marketing | Tagged , , , , , , , , , | 11 Comments

A presentation lasts FOREVER!

Today when you step up to the podium at a conference you must realize that your talk may well last FOREVER! Will it affect your presentations? Continue reading

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What is the degree of Service-ness?? Part I

How should a goods/service continuum be defined? In my dissertation ( Schirr 2008 ) I had in-depth discussions with thirty executives involved in service innovation in their organizations. One of them who had had a varied business career noted: I’ve worked … Continue reading

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