Tag Archives: hotels

Hotel Innovation in focus

Posted on March 3, 2009 by Gary R Schirr

Avoiding group think from focus groups It should not be a surprise to readers of this blog that innovators in hotel service find focus groups and surveys “unreliable” and suggest actually observing customers using the services instead: http://www.hotelschool.cornell.edu/research/chr/events/roundtables/service.html

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