A new leadership metaphor for co-creation ensembles

The ASU online magazine has an interesting article on managing co-creation of software and other services. Since different groups are involved — in-house developers, outsourced developers, users — it may take a “conductor” to lead the development “ensemble”.

Bring your baton to work! The article can be read here:

http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1641