Do you need a “conductor” for service innovation?

A new leadership metaphor for co-creation ensembles

The ASU online magazine has an interesting article on managing co-creation of software and other services. Since different groups are involved — in-house developers, outsourced developers, users — it may take a “conductor” to lead the development “ensemble”.

Bring your baton to work! The article can be read here:

This entry was posted in Co-creation or User collaboration, communication, Customer Research Methods, NSD Process and tagged , , , , , . Bookmark the permalink.

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