Tag Archives: ASU

Do you need a “conductor” for service innovation?

A new leadership metaphor for co-creation ensembles The ASU online magazine has an interesting article on managing co-creation of software and other services. Since different groups are involved — in-house developers, outsourced developers, users — it may take a “conductor” … Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, NSD Process | Tagged , , , , , | Leave a comment