Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and observe sales results immediately.
This is “rapid protoyping,” “probe and learn,” and “effectuation” for sweetened drinks — strategies usually associated with high tech products. Read the details in the Information Week article:
The next step?
Why not employ the technology in vending machines and allow users to create their own drinks? COLA CO-CREATION
ProfessorGary on Innovation and Marketing 