Last year I spoke at Social Slam; this year I was an attendee-only, but it was still a real high! What makes this event so special? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media.
I think of the old Miller Lite commercials… Visualize the large crowd in a full session yelling: Great Talks! Switch the camera to the crowds at the TweetUp or after party who shout: Live Networking! …. Great Talks! Live Networking!!
When I go to a one or two-day conference, I generally deem it a success if there were two good sessions, one of which I consider worth the price of admission. Once again I put nearly every session in that category at Social Slam – and not just because the price is reasonable!
I am a huge fan of the “slam” format that gives the conference its name: a speaker has ten minutes to present 10 good actionable ideas to improve social media performance. Three of the five presenters adhered to the slam format, so we were treated to great ideas on how to better participate on Google (@shanerhyne – LOVE the hats!), Facebook (@JenKaneCo) and Pinterest (@KimGarst). I WILL sign up for Google Author, have a FB plan, and try creating a “resources” board on Pinterest! Worth the admission!
I sort of hate the breakout sessions because I know I am missing something…but the two I attended were great. The new realities of SEO with @jfloyd, @ericpratum, @seanmcginnis and @rhogroupee provided solid advice on using organic real content to improve search results. Worth the admission! (One interesting insight: results are getting so personalized that objectives like top three in keyword search are almost meaningless.) How to build your Personal Online Brand with @markwschaefer, @kimgarst and jeffbullas was inspiring.
Amy @HowellMarketing did a great job of MC – and at promoting Memphis! Jason @jasonfalls got everyone excited about the program. As a struggling blogger, I really appreciated the 15 solid ideas provided by @jeffbullas. I will share three: try out negative headlines (things not to do), new research, and numbered lists – for more go buy his book! Clearly worth the admission!
I enjoyed the “fireside” chat with and the stories from three social media marketers in the trenches about how to reach the public. It was important to remember when they dissed Google+ and LinkedIn that they were all focusing on B2C…
And the conference closed on a high note with a good discussion of the value of qualitative research (why?) by @webby2001 and @tamadear; and on the future of digital marketing by @ducttape… Once again, worth the admission!!
What can you say about the opportunity to meet and talk with @jeffbullas @seanmcginnis and @jasonfalls? To finally meet twitter friends like @kerrygorgone in person? And to renew ties with the likes of @markwschaefer, @HowellMarketing and many others?
I vote Live Networking! …but it is a close call. (I will probably say more about networking in a later post…)