Category Archives: Social Media Marketing

ROI – Misleading title, great read!

Mark Schaefer’s new book, Return on Influence or ROI, is an interesting and very readable overview of Klout, the rise of Klout, and its importance going forward. Continue reading

Posted in Social Media Marketing, Uncategorized | 1 Comment

Why Klout is dangerous

Why Klout and influence measures are dangerous to the social media community. As they rise in importance so will unsocial behavior and cheating. Continue reading

Posted in Social Media Marketing | Tagged , , , | 25 Comments

Reflections on two years of tweeting

Benefits from two years on twitter! Continue reading

Posted in Social Media Marketing | Tagged , , , , , | 3 Comments

Crush It! A Review

A review of Crush It! by Gary Vaynerchuk. Gary talks about how to use social media to bring your passion to the market. Continue reading

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Social Media Strategies for Professionals

A book review of Social Media Strategies for Professionals and their Firms by Michelle Golden. Continue reading

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Book Review: The Tao of Twitter

A review of the Tao of Twitter by Mark W. Schaefer. Twitter is micro-blogging but much more! Continue reading

Posted in Social Media Marketing | Tagged , , , | 4 Comments

Social Media and User Research Methods

An engagement/deep knowledge framework to categorize user research methods indicates some likely innovations as social media is employed in innovation. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Ideation, Social Media Marketing | 3 Comments