Category Archives: Co-creation or User collaboration

Co-creation at Nokia

Posted on July 13, 2008 by Gary R Schirr

from “mass” communication to one-to-one understanding We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies. The communications director at Nokia calls co-creation a move from … Continue reading →

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Steps to NSD Success

Posted on July 12, 2008 by Gary R Schirr

Customer-centric research methods one of Eight Steps In Jan ’05 Fast Company converted a conversation with the principals of Peer Insight into eight steps to service innovation success. Here are the five that most resonate with the themes in this blog: … Continue reading →

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Virtual Customer Environments (VCE)

Posted on July 7, 2008 by Gary R Schirr

 “Web labs” go beyond customer advisory groups Customer engagement methods has been the topic that has generated the most discussion on this blog to date. Traditional market research methods — such as multiple-choice surveys, focus groups, employee suggestions, etc. — … Continue reading →

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Marketing 2.0

Posted on June 26, 2008 by Gary R Schirr

A couple weeks ago the blog Marketing 2.0 offerred “15 suggestions that take advantage of the innovative opportunities that Web 2.0 offers for marketing.”  Seven of the 15 suggestions tie into the themes about involving users that are often discussed on … Continue reading →

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“The customer is the company”

Posted on June 16, 2008 by Gary R Schirr

 Hi-tech t-shirts There is a fascinating article in the June issue of Inc. magazine about Threadless. Threadless lets customers design t-shirts over the Internet, then takes a vote on the best designs which are then offered for sale. Potential customers … Continue reading →

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“Gating” Ideation?

Posted on May 20, 2008 by Gary R Schirr

  Don’t fence me in… In this month’s issue of Visions magazine the owners of the stage-gate(R) trademark take a look at ideation. They conducted a survey to find the most used and most effective customer research methods. Few details are … Continue reading →

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Many Crummy Trials BEAT Deep Thinking: Discussion

Posted on May 5, 2008 by Gary R Schirr

 Two related posts in the last month have generated a fair amount of interest: “Many Crummy Trials BEAT Deep Thinking” (4/20) “the cost of trying is lower than the cost of analyzing.” (4/1) — An executive in charge of online … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, financial services, NSD Process | Tagged , , , , , , , , , | Leave a comment

Beta Culture at Nokia — now in BusinessWeek

Posted on May 3, 2008 by Gary R Schirr

Two weeks after this blog ran a piece (see April 17 below) on the Beta Culture at Nokia, BusinessWeek wrote an article on their efforts. Nokia has had incredible success with Beta Testing and pre-Beta Testing of products and ideas … Continue reading →

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Interview with Eric von Hippel (2007)

Posted on April 27, 2008 by Gary R Schirr

von Hippel talks about his insight into user-driven innovation for services and goods in this 2007 interview: http://www.gartner.com/research/fellows/asset_172822_1176.jsp The PDMA blog points out some of the high points in the interview, so I can be lazy: http://blog.pdma.org/ von Hippel was … Continue reading →

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“Many crummy trials BEAT deep thinking”

Posted on April 20, 2008 by Gary R Schirr

Just do it Last week I noted Clay Shirky’s comment that for internet innovation “the cost of trying is lower than the cost of analyzing.” I noted that this was an affirmation of the “Probe and Learn” process advocated by … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , , , , , , | 4 Comments