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Category Archives: Experiment
Catch a Wave: Innovate life surfers!
The world of surfing shows the power of Lead User innnovation. Catch a wave and you’ll be innovating at the edge of the world… Continue reading
Innovation Week 2/19/2011: Users in innovation?
Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading
Contextual Knowledge and Sticky Information
For innovation the contextual knowledge and sticky information of users may be the most important data: data that can only be accessed with invasive research techniques such as probe and learn, ethnograhic, experimentation, and effectuation. Continue reading
Effectuation and Innovation I: avoid market research
Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading
Innovation Week in Review – Oct 23, 2010
Friday research issue: Real-time market data not market research! Most of my twitter community seemed to approve of these themes. A couple sharp readers noted The Gap as perhaps a counter-example I attended the annual PDMA conference last week and … Continue reading
Cola Co-creation
Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and … Continue reading
In Search of Innovation
A great article on innovation in todays WSJ: http://online.wsj.com/article/SB10001424052970204830304574133562888635626.html Look away from the lampost I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically: Storytelling, Involving users … Continue reading
Virtual Customer Environments (VCE)
“Web labs” go beyond customer advisory groups Customer engagement methods has been the topic that has generated the most discussion on this blog to date. Traditional market research methods — such as multiple-choice surveys, focus groups, employee suggestions, etc. — … Continue reading
Many Crummy Trials BEAT Deep Thinking: Discussion
Two related posts in the last month have generated a fair amount of interest: “Many Crummy Trials BEAT Deep Thinking” (4/20) “the cost of trying is lower than the cost of analyzing.” (4/1) — An executive in charge of online … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, financial services, NSD Process
Tagged B.J. Fogg, beta-culture, crummy trials beat deep thinking, Experiment, financial service, probe and learn, prototype, Service Innovation, Stanford Persuasive Technology Lab, Trial and error
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ProfessorGary on Innovation and Marketing 