Category Archives: Customer Research Methods

Why do users collaborate??

Posted on October 15, 2008 by Gary R Schirr

Every firm has an IP unit that is looking to protect and harvest the ideas generated within the organization. Patent Trolls are infamous in software and other high tech areas. Why then are users willing to collaborate with firms and … Continue reading →

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“Wisdom of Crowds” to solve personal problems

Posted on October 1, 2008 by Gary R Schirr

 A recurring theme of this blog is collaboration. I was interested to see that an online community has been formed to solve personal problems. Why write to Dear Abby when a community is available? http://blog.freshnetworks.com/2008/09/sidetaker-crowdsource-your-private-life/

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PDMA thoughts: Service and Innovation

Posted on September 29, 2008 by Gary R Schirr

I have delayed my summary of the PDMA Research Conference, but hopefully the delay helps with perspective… (sound like an ad-hoc rationalization?) The two major themes that still resonate with me a couple weeks later are the call by Gerald … Continue reading →

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Open source and “orphan markets”

Posted on September 21, 2008 by Gary R Schirr

Open source and Lead Users are recurring ideas in effective NSD. I was interested to read about how an organization (goods-designing) is using both techniques for the good of people with missing limbs… An interesting article in Leatherneck.com (citing Scientific … Continue reading →

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Distributed Co-creation

Posted on August 25, 2008 by Gary R Schirr

 Participatory marketing taken to the next level The July issue of the Mckinsey Quarterly has an interesting article called “the next step in open innovation.” The article is a discussion of how the examples of customer creation  of Wikipedia and … Continue reading →

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Engage AND Enthrall

Posted on August 20, 2008 by Gary R Schirr

Improving the relationship by collaborating This blog posting is interesting. Not only does user/customer collaboration make new service development more effective, but it also increase positive affect. Customers like being involved. I liked the closing lines of the posting: “many … Continue reading →

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Test first, then Design

Posted on August 4, 2008 by Gary R Schirr

“Lean” or “Knowledge-based” Product Development I have a link to a fascinating article on knowledge-based product development at Toyota. A key concept is that knowledge is a key resource in NPD and must not be wasted but must flow to where … Continue reading →

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Do you need a “conductor” for service innovation?

Posted on July 24, 2008 by Gary R Schirr

A new leadership metaphor for co-creation ensembles The ASU online magazine has an interesting article on managing co-creation of software and other services. Since different groups are involved — in-house developers, outsourced developers, users — it may take a “conductor” … Continue reading →

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Co-creation at Nokia

Posted on July 13, 2008 by Gary R Schirr

from “mass” communication to one-to-one understanding We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies. The communications director at Nokia calls co-creation a move from … Continue reading →

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Steps to NSD Success

Posted on July 12, 2008 by Gary R Schirr

Customer-centric research methods one of Eight Steps In Jan ’05 Fast Company converted a conversation with the principals of Peer Insight into eight steps to service innovation success. Here are the five that most resonate with the themes in this blog: … Continue reading →

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